Questex Media Acquires FierceMarkets
Questex Media Group Inc., a global business-to-business media and information company based in Newtown, Mass., earlier this week acquired FierceMarkets, an online b-to-b media company headquartered in Washington, D.C. The deal’s financial terms were not disclosed.
FierceMarkets uses its e-newsletters, Web sites, webinars and live events to connect marketers with targeted decision-makers in the telecommunications, life sciences, health care, IT and finance industries. The company is currently home to 19 online publications.
“We at FierceMarkets are thrilled to join Questex,” said Jeff Giesea, founder and president of FierceMarkets. “Questex has a strong leadership team, a global footprint across numerous complementary markets, and a similar vision of creating a global, diversified b-to-b media company. … Combined with our expertise and reach in digital b-to-b, there is a lot of value we can create together.”
Questex serves multiple industries including technology, telecommunications, beauty, spa, travel, hospitality, leisure and a number of others. The company’s media properties include more than 100 print and digital publications.
“Jeff and his team have built FierceMarkets into a leading b-to-b lead-generation organization serving key vertical markets,” says Kerry Gumas, president and CEO of Questex. “Their business model is an excellent fit with Questex’s digital strategy to serve the new and evolving demands of readers and advertisers and facilitate a meaningful connection between the two audiences.”