RadioShack Expands Partnership With Maker Media; Reveals Dozens of New Do-It-Yourself Products
FORT WORTH, TX (May 16, 2013)—Just in time for Maker Faire Bay Area, RadioShack announced a major partnership expansion with Maker Media, the creators of MAKE magazine, Makezine.com, and Maker Faire, to better serve the DIY community. Maker Media and RadioShack will be teaming up to collaborate on an expansive DIY product lineup, exclusively carried at RadioShack and Maker Shed, including kits, robotics, and tools.
"DIY is part of RadioShack's DNA," said Dawn Callahan, vice president of merchandising, responsible for the DIY product category at RadioShack. "We're grateful to be part of a wonderfully loyal community of makers, and we listened when they told us how we can help bring their ideas to life.
We're excited to deliver on that feedback with an expanded assortment, including cobranded products with the smart folks at Maker Media, as well as other products on makers' wish lists."
"Adding to the popular Make line of kits, like 'Getting Started with Arduino,' the new cobranded product lineup from Maker Media and RadioShack combine Maker Media's strength in cultivating and growing the maker movement with Radio Shack's strong retail footprint and DIY heritage," said Dale Dougherty, founder and CEO of Maker Media. "Our new cobranded products are designed to give makers a path to making while they continue to develop their skills and push the limits of their creativity."
The new cobranded product lineup will be available in-store and online exclusively at RadioShack later this year. In addition, MAKE Magazine will join the MAKE book lineup and will be available in stores this fall. RadioShack has an exciting lineup of additional DIY products that are available now, and with more to come throughout the summer and fall.
Discovering RadioShack's DIY Resources
RadioShack regularly surveys DIY customers to refine its product offering. As a result, the company added Arduino microcontrollers as well as hundreds of new parts and tools to its stores and website in 2012. Similarly, the newly announced products deliver on things makers told the company they desired most from their neighborhood DIY resource, including RadioShack-branded: