Randall-Reilly Revamps Their Pro Trucker Online Website
May 1, 2013, Tuscaloosa, Alabama—Randall-Reilly, considered one of the leading publishing companies for the trucking industry for more than seven decades, has launched a completely revamped version of its interactive recruiting website, ProTruckerOnline.com, part of its sweeping rebranding campaign aimed at transforming the trucking publication giant from "magazine guys" to a comprehensive multi-media, solutions-based company.
The rebranding campaign for Randall-Reilly began with changes to the company’s logos and taglines, as well as retraining for sales personnel so that they may now serve as account managers, equipped offer customized data and media solutions for its users. The top-bottom-approach, said Randall-Reilly President Brent Reilly, encompasses a comprehensive approach for the company toward consolidating its suite of services under one unified brand though streamlined solutions and products.
Pro Trucker Online is an interactive recruiting website for Randall-Reilly. From its earliest version as Pro Trucker magazine, the publication has been one of the industry's premier references, used by highly rated trucking companies to connect qualified drivers to openings for jobs for truckers.
The online version of Pro Trucker has performed the same function for several years. However, Randall-Reilly managers believe that these new changes to the website will boost its effectiveness immeasurably by helping truck drivers navigate the flood of industry news and job openings available to them.
"Instead of waiting on the audience to come to us, we go where they are and offer our clients cross-channel marketing solutions,” Reilly said.
The revamped ProTruckerOnline.com incorporates the most up-to-date elements of sleek, efficient website design, said Reilly. Drivers and trucking companies alike will find improved navigation and consolidated industry news specifically designed with them in mind. Pro Trucker Online provides free access to the best companies in the trucking industry through a premier application system that is completely secure, while capturing all of a job searcher’s pertinent information to direct them to the best truck driving openings available.