Random House LLC Launches Curated Magazines on Flipboard
In an effort to reach more readers than ever before, Random House LLC, a U.S. division of Penguin Random House has partnered with Flipboard, the popular news and social media aggregation application, to become the first ever book publisher to curate content for the platform of 85 million users. The collaboration kicks off with two custom digital magazines. The first, curated by Margaret Atwood, is inspired by her new novel, MaddAddam and the second, by Westeros.org, explores the fictional worlds of George R. R. Martin. Both go beyond each authors' catalog, boasting new material, as well as showcasing Flipboard's visual capabilities with numerous images inspired by each authors' immersive worlds-something readers will love, and haven't seen before in book form.
There are lots of ways for Flipboard readers to discover the Random House magazines: they are included in sections curated by Flipboard's editorial team such as Books, Culture, Tech, and Flipboard Picks; featured in the Content Guide in Flipboard's New & Noteworthy, By Our Readers, and Books categories; and the Inside Flipboard blog will feature exclusive "Red Couch" interviews with Random House authors such as Margaret Atwood. "We love the collaboration with Random House and its authors as they add new types of content to Flipboard, turning storytelling into a transmedia experience," said Josh Quittner, editorial director at Flipboard.
Margaret Atwood's Flipboard magazine, MaddAddam's World based on her new novel, MaddAddam is filled with unique information, out-of-the-box ideas, and stunning images. "The magazine will enhance the experience of being immersed in the brilliantly imagined world that Margaret Atwood has created in the trilogy," says Judy Jacoby, vice president, director of advertising and promotion at Doubleday. "For readers who are new to the trilogy, it can be an intriguing introduction; for readers who have completed the trilogy and don't want it to end...it doesn't have to!"