Readers Ask, Good Housekeeping Responds: 55,000 Offer Thoughts, Opinions and Questions for First ‘Readers Issue’
Reader Influence on Nearly Every Page, Including Reader-Selected Cover Image of Chef Bobby Flay
NEW YORK (June 7, 2012) – Consumers have looked to Good Housekeeping for trusted advice for more than 125 years, and now, the magazine is dedicating its July issue to answering readers’ questions, sharing their comments and solutions, and, as a thank you, giving away more than $41,000 in freebies.
Hundreds of questions are answered in The Readers Issue, on newsstands June 12, which celebrates the magazine’s 24 million readers, highlighting their thoughts on practically every page. During a year’s worth of conversations, polls and social media engagement, more than 55,000 readers shared their opinions on everything from the latest health news to their go-to grilling tools and favorite smartphone apps. They were guest testers in the Good Housekeeping Research Institute, shared their tips and product picks throughout the issue, and even selected the cover photograph of celebrity chef Bobby Flay.
The result is an issue packed with tried-and-tested time-saving solutions; no-stress summer recipes; chic summer fashion ideas inspired by reader suggestions; and solutions from Good Housekeeping editors and contributors, including financial expert Carmen Wong Ulrich, manners expert Peggy Post and homecare expert Heloise.
“We’ve been polling, tweeting, and e-mailing with readers via Facebook and our website for months, getting their opinions on everything from books to food to fashion,” said Rosemary Ellis, editor in chief.
“Offering solutions and providing inspiration is what we do every month, and with this issue, we engaged with our readers in a true dialogue, and produced content that reflects their thoughts and opinions and answers the questions that are on their minds.”
The magazine’s signature elements are enhanced by readers’ participation and feedback in the July issue, including:
Cover: Readers told Good Housekeeping Bobby Flay was one of their favorites, so the magazine put him on the cover and let them pick the image of Flay posing with a plate of chips and salsa over three other versions (page 17).
“Bobby Flay’s Party Plan” (page 115) in addition to sharing his own recipes and tips on how to entertain like a pro without breaking a sweat, Flay joined Ellis to judge a reader dessert contest.
“50 Simple Acts of Kindness” (page 124) highlights easy ways to give—and get—joy, including suggestions from readers via Twitter.
“Solve My Style Problem” (page 136) features solutions for readers’ hot-weather getting-dressed dilemmas, as shared on Good Housekeeping’s Facebook page.
Good (Enough) Housekeeping (page 23) includes an easy, no-mess grill guide, with tips from readers and experts to make meals more mouthwatering and the cleanup faster.
Good Health (page 41) features readers’ Facebook reactions to the latest health and fitness news.
- Based on a reader-submitted question via Facebook, “Healthy in a Hurry” delivers a lighter version of Grilled Shrimp Scampi.
- The best low-calorie ice creams: Testers went through 1,156 bars, cones and sandwiches, then a group of readers tasted the top picks, weighing in and helping to narrow it down to the six best, each 190 calories or less.
Good Looks (page 59): 800 readers submitted beauty questions and a trio of industry pros answer a selection.
Good Buzz (page 75): This month’s celebrity interviews, “Man of the House,” featuring Billy Bush, and “This Mom’s Life,” with Sherri Shepherd, include reader-submitted questions. Plus, readers share the moments when they’ve felt they earned the Good Housekeeping Seal.
Good Advice (page 83) includes an exclusive book excerpt from Dinner, A Love Story by Jenny Rosenstrach, and a sweepstakes for the chance to win a month’s worth of recipes, shopping lists, a phone consultation with the author and a signed copy of the book.
- In “Mom Smarts,” readers share their tricks for keeping kids eating healthily in the summer.
- In “Family Money,” personal finance columnist Carmen Wong Ulrich answers readers’ questions.
Good Food (page 143): GHRI food director Susan Westmoreland answers readers’ summer cooking and grilling queries, and this month’s taste test focuses on the best hummus spreads.
Good Reads (page 149) features a short story by the grand prize winner of Good Housekeeping’s reader fiction contest.
About Good Housekeeping
Founded in 1885, Good Housekeeping magazine (www.goodhousekeeping.com) reaches nearly 24 million readers each month. In addition to the print title, there is The Good Housekeeping Research Institute, the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 and continuing today with the same mission, the Research Institute is dedicated to improving the lives of consumers and their families through education and product evaluation. Only products evaluated by the Good Housekeeping Research Institute can be accepted for advertising in the magazine, and thereby become eligible to display the Good Housekeeping Seal, the hallmark that provides assurance to readers that the products advertised in the magazine are backed by a two-year limited warranty against being defective, with specified exceptions.
In 2009, the Green Good Housekeeping Seal was introduced as an environmental overlay to the primary Seal. It offers consumers guidance to help them choose products that are exercising environmental responsibility on a wide range of criteria.