Reader's Digest Taps Facebook to Promote New Book and Magazine Subscriptions
Social media is still a new frontier for the digital world, and publishers continue to find new ways to use it to their advantage. The immense size and rapid spread of social media can make for a highly effective promotional tool. One of the latest social media efforts is the new Reader's Digest Facebook contest, "Your Life ... The Reader's Digest Version."
The effort brings together multiple media platforms: the print magazine, e-books and social networking. All contest participants, both entrants and voters, will receive a free digital download of an excerpt from the "Life ... the Reader's Digest Version," which was released in e-book and hardcover formats on Tuesday, according to a company press release. In addition, those who purchase the book will earn a free subscription to the Reader's Digest magazine.
Dan Lagani, North American president of Reader's Digest, announced the contest's unveiling on Tuesday, Aug. 16.
To enter, fans submit to the Reader's Digest Facebook page "a lesson, simple advice, funny moment or other story from your life" in 150 words or fewer. Readers can view each entry and then vote on the one they feel is the best; the entries will also be judged by Reader's Digest Global Editor-in-Chief Peggy Northrop and her staff, according to the press release.
"'Your Life ... The Reader's Digest Version' combines the power of Reader's Digest with digital and social media to bring some of the most interesting personal stories in America to life for millions of people in a simple, engaging way," stated Lagani in the press release.
To further expand the contest's popularity, Reader's Digest announced that the contest would kick off with an entry by Jane Lynch, comedic actress and star of Fox's hit TV show, "Glee." Lynch's entry can be read on the Facebook page, and alludes to her memoir "Happy Accidents," which will be published next month by Hyperion's Voice. "It's a happy accident that I learned about the 'Your Life ... The Reader's Digest Version' contest," Lynch commented in the press release. "We all need to express ourselves concisely, the way Reader's Digest does best. I'm very happy to be an ambassador to this program to let people know about the opportunity to have their stories told. I'd say more, but I'm afraid I might start going over 150 words."
After only one day, the contest already has drawn in more than 100 entries and thousands of "Likes" for the Reader's Digest Facebook page.
One grand prize winner will be published in Reader's Digest magazine and earn $25,000. Ten runners-up and the top vote-winner will receive $2,500 each and have their stories published on ReadersDigest.com. The contest is open until Nov. 1.
See related story: "Editor's Note: Reader's Digest Isn't the Only One Tapping Social Media."