The world's second largest producer of magazine paper, Stora Enso (www.storaenso.com/na), boasts total production capacity of 4.5 million tonnes for light-weight coated (LWC), medium-weight coated (MWC), heavy-weight coated (HWC) and machine-finished coated (MFC) papers used for magazines, advertising material, catalogs and direct marketing products. According to the company, its Centura brand's Delta Gloss "is what makes images lift off the page. It's the difference between the gloss level of the printed and unprinted page."
Smart Papers (www.smartpapers.com) also balances dull, uncoated styles with its Kromekote Plus, an icy blue-white shade that holds higher print gloss designed for graphic-intensive printing. For instance, Kromekote C1S is cast-coated on one side and fully-coated on the reverse side, offering a mottle-free print surface on both sides of the paper, whereas Kromekote C2S is cast-coated on both sides. It's designed for applications including annual reports, art/photo prints, book covers and jackets.
Coated groundwood paper also shows up on Fraser Papers' (www.fraserpapers.com) radar. Publishers of magazines, catalogs and free-standing editorial inserts might use Fraser light and ultra-light coated groundwood papers to create vivid image quality, brightness, opacity and, says Fraser, "color-true reproduction." While some paper manufacturers produce sub-34 lb. basis weights, Fraser routinely produces ultra-light coated groundwood grades down to No. 26. Its recycled-content grades begin at No. 32 and extend to No. 45, also in rolls.
Bunzil Fine Paper (www.bunzelfinepaper.co.uk), an independent vendor, outlines several tips to caring for coated paper:
Store your paper in a cool dry place. All paper likes stable conditions and when stored at room temperature in normal humidity, it stays in perfect condition for a long time.
Don't expose paper to heat, such as next to a radiator or in direct sunlight. Paper's copying and printing properties are affected not only by excessive humidity, but also by excessive dryness.