Reaping Additional Revenue with Reprints
E-prints, digital files of print content published via the Web, e-mail or CD-Rom, have added a new wrinkle to the reprints industry, as well. Wrenn believes that "e-prints are definitely the wave of the future. They are a way for companies to spend a little money and get an online presence." Biggerstaff estimates that "depending on the individual client, [e-prints] account for approximately 25 percent of publishers' revenues from reprints." A few months ago, RMS began offering a streaming media service to its clients. "I think there's a lot of pressure to provide consistent revenue to publishers," explains Biggerstaff. "I think the reprint industry will continue to evolve and develop and sell other products beyond traditional reprints; there's a lot of ways to slice media these days."
As publishers look more to reprints as an additional revenue stream, perhaps the best third party firms will be those who can figure out a way to sell the less-than-glowing articles.