Remote Proofing-The Final Frontier
The digital age is here; we're living it every day. For production executives, "better, faster, cheaper" is the digital prize. There is one piece of the puzzle, however, that remains missing. The final barrier to a completely digital advertising workflow is remote proofing.
When and if
When remote proofing becomes a reality for advertisers, it will facilitate a truly digital workflow that will dramatically change the way we do business. Until then, due to consistency, standards and cost, we will have to be content to ship digital advertisements conventionally, with messengers or FedEx'd disks, along with in-on-paper proofs.
But just because remote proofing can't deliver the result for contract color today doesn't mean it can't be effectively used for content and layout approval. In fact, several advertising agencies are getting their feet wet by using remote proofing for this purpose. Obviously, the type of work, volume and requirements dictate the feasibility of implementation. But for the right client and brand, remote proofing immediately unclogs several production bottlenecks.
Remote proofing has been part of the Saatchi & Saatchi production workflow for the past year, and there is no doubt that it has enabled us to remain competitive, in comparison to the cost of conventional proofing workflow.
Right now, remote proofing works best under high-volume fast-turnaround conditions. Time is saved waiting for proofs to arrive overnight, and the high volume ensures that the return on investment for installing high-speed lines and output devices make sense.
It works for us …
To faciliate remote proofing at Saatchi & Saatchi, we have chosen to employ WAM!PROOF from Minneapolis-based WAM!NET, which enables us to exchange files for proofing. You may choose a different method for transmitting data. Vio Worldwide's solution, ISDN lines, and even the Internet are alternative means for exchanging content. For output, we have chosen to use digital proofers from proven industry leaders such as Tektronix, Hewlett-Packard and Imation.