Report Predicts Further Decline for B-to-B Publishing
A report today from PricewaterhouseCoopers forecasts a further downturn for the U.S. business-to-business (b-to-b) publishing industry through 2013 with a negative 3.3 percent compound annual growth rate.
The forecast was not as gloomy for the global entertainment and media (E&M) market as a whole. The entire market including both consumer and advertising spending will grow by 2.7 percent compounded annually for the entire forecast period to $1.6 trillion in 2013.
PricewhaterhouseCoopers said they expect a 3.9 percent drop in 2009 and only a 0.4-percent advance in 2010, with a period of much faster growth during the remaining period to 7.1 percent in 2013.
"What we are sure about," the company said in a statement, "is that this recession will last longer than previous ones due to a steeper downturn and that the impact on consumer spending will be much steeper than in the past. E&M is not immune to that trend -- consumer spending in E&M will fall by a projected 1.2 percent in 2009, remaining weak in 2010 and seeing only relatively low growth at 3.2 percent in 2011."