Reprint Rights and Wrongs
A team effort
Recently, Reprint Management Services (RMS) and iCopyright.com partnered to establish parameters between digital rights initiatives and reprint profiteering. The alliance with the copyright licensing agency, according to Michael Biggerstaff, president of RMS, will provide publishers and reprint buyers with licensing online. "Publish-ers can focus on creating content," says Biggerstaff. "RMS and iCopyright will help them sell it and attract new readers in the process." The agreement comes under the auspices of reducing additional cost for monitoring licensing issues for which iCopyright is known. The company invented Instant Clear-ance Service, the only digital rights management solution that licenses and fulfills digital content instantly. It includes iCopyright Publisher Central, a suite of Web-based tools and services that enable publishers to implement the Clearance Service independently, as well as manage their online licensing and reprints business. By partnering with RMS, Biggerstaff explains that users will have options, including e-mail, formatted Web reprints, PDFs, custom and traditional reprints. "We believe we have the ultimate solution for both reprint buyers and those in need of online licensing. We're providing the ability to obtain customized reprints and e-prints in addition to copyright clearance," he says. The partnership marks a turning point for the reprints market.
And while some companies prefer to produce reprints the old-fashioned way, digital solutions are becoming more necessary to secure non-print rights. Though Tasini notes in a recent statement through the NWU, past infringement must also be compensated.
-Natalie Hope McDonald