Reprints! Reprints! Reprints!
Growing the business
There is good news for magazine publishers that are considering reprints as a new or revitalized revenue stream. New players in the reprint industry are indicative that the industry is economically thriving—for publishers and vendors.
"We're doing about 550 publications, and we see ourselves being at about 750 by the end of the year," notes RMS' Biggerstaff.
New suppliers are also stepping up to the plate. With its founders' roots embedded in commercial printing, Rapid Reprint, White Bear Lake, MN, opened for business in 1998 and has since been seen exhibiting at several industry trade shows. Right off the bat, the company is positioning itse
f as a digitally proactive, high-quality and customer-concerned reprint manufacturer, according to vice president Christopher Ceynowa. Rapid Transit, the company's FTP digital delivery service is already being used as an FTP depository for its clients' digital jobs. Providing full design, production, printing and bindery services, Rapid Reprint may be added to the growing list of reprint suppliers that are establishing a unique place in the market.
The emergence of new providers, such as Rapid Reprint, is promoting healthy competition in the reprint arena. This is good news for publications that will undoubtedly benefit from competitive pricing and specialty vendors.
-Gretchen A. Kirby