Rodale Inc. Acquires Running Times
Rodale Inc., the health and wellness worldwide publisher in New York, announced Feb. 27 the acquisition of Running Times magazine and RunningTimes.com branded media properties from Fitness Publishing Inc. in Wilton, Conn.
Running Times, was founded in 1977 and has a rate base of 105,000 and a readership of over 400,000. The magazine’s advertising revenues reportedly increased 38 percent in 2006 with pages rising 24 percent. Running Times has also witnessed a 117-percent increase in circulation since 1998.
“The acquisition creates the largest multimedia platform for runners and further strengthens Rodale’s leadership position in the rapidly growing running marketplace,” said Steve Murphy, president and CEO of Rodale. “... With this acquisition, we will further expand our reach in both print and online to serve the audience of highly dedicated and competitive runners and offer this expanded audience to advertisers who look to Rodale to reach consumers interested in health and fitness.”