Rodale Announces Partnership With Game Developer
(Press Release) SAN FRANCISCO, September 13, 2010 — Today, Ubisoft and Rodale Inc., publisher of Men's Health and Women's Health magazines, announced a new partnership to create workouts specifically tailored to men's and women's individual fitness goals and needs for the new video game, "Your Shape: Fitness Evolved." Available exclusively on Microsoft's Xbox 360 video game and entertainment system, the game will launch alongside Microsoft Kinect for Xbox 360 in November, 2010.
Bringing together gaming and fitness industry leaders, this partnership marks the first foray into the video game business for Men's Health and Women's Health and the first in-game magazine partnership for Ubisoft. "Your Shape: Fitness Evolved" will deliver dynamic, interactive, customizable and convenient at-home workouts, created by Men's Health and Women's Health fitness experts.
The programs from Men's Health include "The Sleeve-Busting Arms Workout," and "The Ultimate Men's Health Fat Loss Workout." The workout programs from Women's Health include "The Perfect Legs and Butt Workout," "The Toned Arms and Shoulders Workout," and "The Skinny Jeans Workout". All workouts are designed so that users can integrate free weights into the programs.
"Microsoft's Kinect platform allows us to deliver precise fitness instruction and form-based feedback into the home," said David Zinczenko, Editor-in-Chief of Men's Health and Editorial Director of Women's Health. "We're excited to partner with Ubisoft to further expand the Men's Health and Women's Health brands beyond the pages of the magazines and give gamers everything they need to shape up."
"Most people probably don't associate killer abs and weight loss with video games, but, now they can," said Tony Key, Senior Vice President of Sales and Marketing at Ubisoft. "The partnership between Ubisoft's "Your Shape: Fitness Evolved" and Men's Health and Women's Health leverages their fitness know-how to develop the most effective workouts possible."
As part of the partnership, the game will be co-marketed by Men's Health, Women's Health and Ubisoft. In addition, some of the featured workouts from Men's Health and Women's Health will be available as a free application on Apple's iPhone and iTouch devices.
For more information on "Your Shape: Fitness Evolved," please visit: www.yourshapegame.com.