Press Release: Rodale Inc. Teams Up With Chef'd to Bring Meals From the Pages of Its Healthy Lifestyle Brands to Consumers' Kitchens
New York, NY, June 16, 2015 - Rodale Inc., the world's leading healthy lifestyle media company, is teaming up with Chef'd, the gourmet meal kit delivery service, to offer a selection of branded a la carte meals and meal plan options that stretch across Rodale's portfolio of brands, including Men's Health, Women's Health, Prevention, Runner's World, Bicycling and Rodale's Organic Life.
The partnership, which marks the first between Chef'd and a major media company, is launching during National Men's Health Week (June 15-21) with a selection of customized Men's Health meals. The recipe kits serve as the ultimate guide to crafting easy, delicious meals at home and were created under the direction of Men's Health Food and Nutrition Editor Paul Kita, a James Beard Award-winning editor and author of the "Guy Gourmet" cookbook and popular blog of the same name. Offerings from the other Rodale brands will be available beginning in July.
"Consumer interest in healthy eating continues to explode and there is a growing demand for this kind of service," said Rob Novick, SVP International Business Development & Partnerships for Rodale Inc. "Helping people lead healthier lifestyles is core to Rodale's mission and this product line is the first of many new and exciting ways we will be bringing our brands to life through smart partnerships."
Fresh, pre-portioned ingredients and recipes for five gourmet dishes from Men's Health will be available nationwide beginning today. Selected for seasoned cooks and beginners alike, the offerings from Men's Health were created to satisfy hunger with nutrient-packed, soul-satisfying ingredients. Featured meals include:
- General Tso's Chicken with Broccoli
- Ancho, Beef, and Bulgur Chili
- Grilled Fish Tacos with Chipotle Crema, Sautéed Corn & Cherry Tomatoes
- Steak Au Poivre with Roast Potatoes and Green Beans
- Chili-Mango Chicken with Scallion Quinoa
To order, customers simply visit www.menshealth.com/chefd. All Chef'd offerings are available for delivery within 1-2 days of placing an order as late as 6pm EST, five days a week, Tuesday - Saturday. Each insulated box includes fresh, pre-portioned, high quality ingredients for 2 or 4 diners, a step-by-step recipe card with visuals, calorie information, spice level, common allergens, and a suggestion for the perfect beer or wine pairing. There is a dish for every skill level, and customers are invited to create traditional meals or try a recipe with unfamiliar or hard to find ingredients. By offering fresh, pre-portioned ingredients, Chef'd helps consumers create better meals, eliminate food waste, and save on overall grocery costs, all without the hassle of subscription or membership fees.