Rolling Stone First Major Magazine to Print on Carbon-Neutral Paper
Wenner Media announced that beginning with its June 28 issue, Rolling Stone will be printed on manufactured carbon-neutral paper, which the company says is a first for a major, mass-market magazine. Carbon-neutral paper is manufactured via a process that releases no carbon dioxide into the atmosphere.
“Rolling Stone has provided a unique window on national affairs for 40 years,” says Will Dana, managing editor. “Today, climate change is the biggest issue facing our planet, and printing our magazine on carbon-neutral paper is one step that makes business and ecological sense. Rolling Stone offers cutting-edge social commentary on issues that matter and acts on those where we can make a difference, so to be the first magazine to print on carbon-neutral paper is a natural fit for us.”
Wenner Media announced the magazine will be printed on Catalyst Cooled paper, a product of Vancouver, British Columbia-based paper manufacturer Catalyst Paper. “Advertisers and consumers support, more and more, paper products that are produced with minimal harm to the environment and, with Catalyst Cooled for Rolling Stone, we’re able to show that our products are among the most environmentally responsible in the world,” says Richard Garneau, president and CEO of Catalyst Paper.
(Reprinted with permission from Publishing Executive Inbox.)