Rolling Stone and Zinio Launch First Integrated iPad and iTunes Issue
(Press Release) SAN FRANCISCO (August 3, 2010) — Zinio, the global leader in digital-publishing technology and services, today introduced a new, interactive release of Rolling Stone: 500 Greatest Songs of All Time on its cross-device Zinio Unity platform. Using the Zinio App for the iPad, the iconic music title's digital version will allow music enthusiasts to sample and purchase music with a swipe of a finger. The interactive edition will be available on other platforms as well, including Windows, Mac and Linux PCs. While fans read about legends ranging from Bob Dylan and Beyoncé to Bruce Springsteen and Aretha Franklin, they can preview and purchase the Rolling Stone Special Collectors Edition's song recommendations via iTunes.
"Our 500 Greatest Songs of All Time is the ultimate playlist for any music fan," stated Rolling Stone Executive Editor Jason Fine. "These are all the songs you need to have on your iPad. The issue also features the stories behind each song, plus photos from the Rolling Stone archive. With Zinio, you can listen to the songs while you read, giving our audience an exciting way to experience the list."
"Partnering with Wenner Media for Rolling Stone to create an interactively enhanced edition is an exciting demonstration of how published content and technology can create a seamless and multi-sensory experience for engaging consumers," said Rich Maggiotto, President & CEO, Zinio. "We are laser-focused on working with innovative publishers like Wenner to deploy these types of heightened experiences, globally and cross- platform, to increase user engagement and utility with editorial and advertising."
Zinio launched its free App for iPad in the U.S. on April 3rd and overseas on May 28th, respectively, and is available from the App Store on iPad or at itunes.com/appstore, extending the pay-once-read-anywhere reading platform. This approach offers the unique benefit of letting readers pay once for a magazine subscription or single issue, then enjoy that publication across platforms and devices like their iPad, iPhone, iPod touch, Windows, Mac and Linux PC, with new mobile platforms coming soon.