RSS Use, Spending Will Soar in ‘06, According to Report
A new study by JupiterResearch says that 63 percent of large companies plan to utilize Really Simple Syndication (RSS) by the end of 2006. The report (“RSS Comes of Age: Budgeting, Deploying, and Measuring RSS”) by JupiterResearch, a company providing research, analysis and advice to companies to looking to profit via the Internet, also revealed that only 29 percent of large companies (annual revenues of more than $50 million) publish content via RSS.
“Despite low perceived adoption rates and definitive measurement standards, site operators are increasing spending on RSS deployments,” said Greg Dowling, a senior analyst for JupiterResearch. “In order to maximize their investment in RSS, site operators should leverage emerging tools and technologies specifically tailored to RSS.”
“The primary challenge to greater adoption is a lack of experience with RSS and resources to deploy it,” said David Schatsky, president of JupiterKagan. “However, recent offerings from e-mail service providers and RSS service providers are lowering the barrier for feed management, deployment and measurement.