What We Have Learned So Far
The notion of Quartz, like all good ideas, is really a simple one:
1. There is a burgeoning group of global business professionals who are starved for time and insight and who are vociferous adopters of mobile devices and the open, social web.
2. Our approach to this audience is to serve them with a new, global perspective on important developments that impact their businesses delivered on devices they hold close at hand, in a speedy and seamless way and in a "language" they understand and appreciate.
3. Our approach to marketers is to deliver advertising that's as much a part of the experience as fashion advertising is in the September issue of Vogue.
But ideas only matter if they are well-executed, so we've been focused for the past year or so on execution. Here is an attempt to share what we've learned from that endeavor so far.
At the top of the list is that quality matters most: quality of content, quality of ideas, quality of our people, quality of advertising, quality of engineering. It is our best stories - those with original insight or incredible writing or amazing infographics - that garner the most traffic and attention. The same holds true for the performance and reaction to advertising on Quartz - if it's good, it works, if it's average or worse, it's ignored. While this may seem a subjective notion - and often it is - getting quality right is critical, which is why the people matter so much. Good stuff gets rewarded in the more meritocratic social web.
Design also matters. Design in both the sense of aesthetics, but also in UX. Quartz has been praised for its clean look and feel, its sleek use of color and fonts. It's also been recognized for its elegant, touch-and-swipe user interface. We feel strongly that this kind of reaction is indicative of the kind of loyalty you can build by making the entire experience more pleasurable via design.