San Francisco: Far Out on the Publishing Continuum
Danny Della Lana, NW Sales Manager at Sunset magazine, enjoys the collegiality of his west coast community. "It's a pretty friendly city. There's a great client base here, really strong: great agencies, really creative. People are generally open to meeting with me. It's just a nice place."
Della Lana's past jobs have included Esquire, AARP: The Magazine and Veranda, but his current position at Sunset increases his connection to place. "Luckily I'm in on a great book that opens doors. Everybody in the west has a story about Sunset—their grandparents got it or their parents gave it to them when they got their first apartment. There's enough business here to make it really interesting and really fun."
He finds the overlap with the tech community to be helpful. "Because we're so close to Silicon Valley, a lot of tech, digital and emerging tech such as mobile are part of the conversation now."
The importance of the infusion of technology into the media scene is a common theme, as is the "not New York-ness" of the place. Jacob Ward, Editor-In-Chief of Popular Science, spends time on both coasts and describes the difference. "New York has an incredible amount of literary talent, incredible content ideas, and a very refined sense of process. But the blessing of spending half my time in the Bay Area is that here I get to learn about great tools. I can walk a few blocks in any direction from my office and see a mind-blowing example of an incredible new tool for connecting readers, for visualizing information, for distributing content."
He continues, "It's not just that the technology is useful in an incremental sense, either. Very often the people and ideas I'm exposed to here hint at the bigger, global ways our industry is going to change in the next year or five years, and so being here allows me to keep track of the ways the plates are moving under our feet."