San Francisco Passes First 'Do Not Mail' Resolution in Nation
San Francisco's Board of Supervisors this week passed a resolution calling on California to create a Do Not Mail Registry giving its citizens the choice to stop receiving unwanted junk mail.
Though non-binding, the resolution is a first by American lawmakers.
Sponsored by Supervisor Ross Mirkarimi, the board approved the resolution by a 9-2 vote.
"Until now, junk mailers have stifled all efforts to give Americans what they want: an enforceable, comprehensive solution to junk mail's waste and annoyance" said Todd Paglia, executive director of ForestEthics, the group behind donotmail.org. "San Francisco is the first city in the United States to take political action against junk mail, marking the beginning of a long-awaited government intervention to protect citizens from relentless and predatory junk mailers."
Bills calling for Do Not Mail Registries have failed in more than 20 states, despite widespread frustration with junk mail. A 2007 Zogby poll revealed that 89 percent of Americans support the creation of a national registry.
"Reducing junk mail is in keeping with our nation's efforts to reduce our carbon footprint and lead more sustainable lifestyles," said Supervisor Ross Mirkarimi. "Just as Do Not Call overcame industry opposition to become the most popular consumer rights bill in history, I hope that this resolution will empower our representatives on the state and federal level to represent their constituents on this issue."
More than 93,000 Americans have signed ForestEthics' petition at donotmail.org calling for the creation of a national Do Not Mail Registry.
U.S. junk mail accounts for 30 percent of all the mail delivered in the world, though 44 percent of it goes to landfills unopened.