Corner Office:: Say Media CEO Matt Sanchez on Building A Robust Digital Infrastructure
Although it was launched back in 2005 as a video embedding platform known as VideoEgg, and has spent a good portion of its decade-long life as a digital advertising network, New York City-headquartered Say Media has lately been making headlines for its prowess in the online publishing space. In fact, there's a good chance that at some point you've been sucked into the digital rabbit hole of one of Say Media's 16 online magazines, which it refers to as "brands."
Among the best known are the sites in the publisher's "style" vertical, which includes xoJane and Fashionista. Say also lends its services to community-heavy sites like Catster and Dogster, and to design, home, and lifestyle properties like Remodelista and A&E's Biography.com.
The common thread that holds them all together? Co-founder and CEO Matt Sanchez refers to it alternately as "point of view publishing" and "blending community with content." The idea, says Sanchez, is to cut through the internet's endless digital clutter by creating highly-subjective and opinionated content.
Notably, part of Say Media's uniqueness results from its hybrid business model. Say owns and operates some sites in its portfolio outright while others, like Biography.com and Lifetime Moms, are published through a partnership model. Say also lends its advertising and sales engine to sites like Fashionista and Gear Patrol, which also benefit from the company's marketing and technology assists.
Perhaps most important, Say Media's sites all live within a proprietary online publishing platform known as Tempest. More than just a beefed-up content management system, Tempest offers a scalable digital experience that integrates content, community, commerce, and marketing -- the so-called "four pillars" of the platform -- across any digital device.
Sanchez recently spoke with Publishing Executive about the ways in which his roughly 300-employee team attempts to build the media company of the future each day.
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Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.