Scholastic Administr@tor Enters the Blogosphere: Executive Editor Kevin Hogan on Adding a Popular Blogger to His Team
Scholastic Administr@tor, a publication for school district executives, ramped up its Web 2.0 efforts this month with the addition of blogger Alexander Russo to the magazine’s online component, www.scholastic.com/administrator . This marks Administr@tor’s first venture into the blogosphere.
Russo, a journalist and former U.S. Senate education aide, already had been contributing to Administr@tor’s print magazine for the past three years. His daily blog, “This Week in Education,” which was previously hosted by newspaper Education Week, offers information and commentary on education news, policy, research and trends. “From Washington, D.C. to Hawaii, educators, reporters, lawmakers and school reformers all read this blog,” says Russo. “‘This Week in Education’ is all about helping educators, politicians and the media understand each other a little better.”
Scholastic Administr@tor Executive Editor Kevin Hogan spoke with Publishing Executive Inbox about why the magazine brought Russo on-board, and how the blog will help Administr@tor reach its goals of expanding its online presence and audience.
INBOX: Why did you decide to bring a blogger, and specifically Alexander Russo, on-board?
KEVIN HOGAN: We started to see what a rich community the [education] bloggers had created, and we wanted to be a part of it. There was no question in our minds that we wanted Alexander to be a part of our electronic team. … We’ve always valued his position as an irreverent thought-leader in the education world. We knew we wanted to be a part of new media, especially because there are so many brilliant bloggers in the education space, and Alexander was our first choice to join us. We are thrilled he agreed. It also was an opportunity for the magazine to reach influential people in the education space who may not read the print magazine, which is qualified and controlled for school district executives only.
INBOX: What contractual/payment arrangements were made with Russo?
HOGAN: His arrangement is essentially the same as you would find for contributing editors in the print world.