Scholastic Announces Major Redesign of Iconic School Book Club Flyers
August 5, 2013 – New York, NY – Scholastic (NASDAQ: SCHL) today announced that the iconic school book club flyers beloved by schoolchildren, parents and teachers since 1948 will arrive in virtually every pre-K to 8 classroom this school year with a whole new look and with grade-specific monthly book selections to help all students reach higher levels of reading proficiency through increased independent reading.
Traditionally, each Scholastic Book Clubs flyer served multiple grades, but based on extensive research, editors redesigned the catalogs and the Club website to make it easier for teachers and parents to find “just right” books for children in each specific grade. New Common Core State Standards are based on specific skills at each grade level. Now, Club flyers are labeled for “1st Graders,” “2nd Graders,” etc., and schools receive individual monthly catalogs for grades pre-K through grade 5 and a catalog for middle school, each of which offers books that align to the new Common Core State Standards. With grade-appropriate books at a range of reading levels typically found in each grade, students who excel at reading as well as those who struggle will find appropriate books. Along with the new grade-specific redesign, grade-and Common Core-focused book curation, and easier book-finding experience for families and teachers, Scholastic Book Clubs has been rebranded as the Scholastic Reading Club.
“We‘ve heard the growing concerns of teachers and parents about the higher standards that kids need to meet with the Common Core State Standards and, with input from our teacher advisors, we’ve created a practical solution. The grade-leveled flyers allow families to choose appropriate books that will encourage daily independent reading practice which is critical for children to build fluency and confidence and ultimately to improve reading proficiency,” said Judy Newman, EVP, Scholastic and President, Scholastic Reading Club. “Equally important is the excitement of ordering from the Scholastic book flyer where kids get to choose and own the books they want to read and the thrill when the book box arrives in the classroom.”