Scholastic Announces Next “Potter” Will Contain 30 Percent Post-Consumer Waste Fiber
Besides being able to tout the largest initial run in the history of book printing, Scholastic can also lay claim that those 12 million copies of “Harry Potter and the Deathly Hallows” will all be printed on paper that contains a minimum of 30 percent post-consumer waste (pcw) fiber.
According the publisher, 65 percent of the 16,700 tons of paper used in the U.S. first printing of the 784-page novel, scheduled to be released July 21, will be certified by the Forest Stewardship Council (FSC), the global standard-setter for responsible forest management. Scholastic says it will be the largest purchase of FSC certified paper to be used in the printing of a single book title.
The deluxe edition of the title will be printed on FSC-certified paper that contains 100 percent pcw, Scholastic said.
Plans include for all future editions of the previous books in the series to also be printed on paper with a minimum of 30 percent pcw.
Lisa Holton, president of Scholastic Trade Publishing and Book Fairs, added, “Scholastic worked hard with our suppliers and the Rainforest Alliance to secure this extraordinary amount of recycled and FSC-certified paper for “Harry Potter and the Deathly Hallows.” As a company with an ongoing commitment to protecting the environment for this generation and generations to come, we believe producing this book and our future reprints of “Harry Potter” books with a minimum of 30 percent pcw recycled paper is an important publishing decision.”
Scholastic worked with the Rainforest Alliance, an international non-profit conservation organization, in making its decision to use FSC-certified paper and is continuing development of an environmentally and socially responsible paper procurement policy. FSC certification means the paper comes from forestlands that are managed responsibly and have met a host of criteria covering biodiversity conservation, worker and land-use rights, and compliance with laws and international treaties, among other things.
“We applaud Scholastic’s progressive and bold commitment to support responsible forestry practices by buying FSC-certified and recycled papers,” said Liza Murphy, senior marketing manager in the Rainforest Alliance’s sustainable forestry program. “We hope that all businesses follow this lead by using paper that comes from forests that are managed in a way that protects soils and waterways and benefits local communities.”