Schurz Communications Selects iSites' Smartphone Application Platform
On iSites, publishers can easily design and create content just once, and with one-click publish an app to the Android Market, the Apple App Store, create an Instant app, that requires no app store submission, or publish to all three platforms. At a single consumption point, publishers can update information associated with their brand, display videos, photos, keep up with the conversation on Twitter and actively engage with their community through comments and feedback.
"It is predicted that one-in-two Americans will have a smartphone by Christmas 2011. The mobile apps market is set to explode and iSites is positioned as the leader to help content publishers design their own custom apps and quickly bring them to market," said PJ Gurumohan, chief executive officer at GENWI. "We are very proud of the fact that we have seen tremendous growth in creation of apps and huge adoption from millions of downloads, millions of views, and repeat usage through our iSites application network. This partnership with Schurz Communications takes full advantage of our complete app making and content management solutions. We are extremely upbeat about our momentum and the adoption of the iSites platform and expect to see our numbers and partnerships continue to grow."
iSites has enabled over 1000 publishers to create mobile applications for the iPhone and Android. iSites allows anyone to create and self-manage custom branded smartphone apps enabling users to design an application once, and publish it to multiple mobile platforms in one place. In September 2010, iSites created "Instant Apps" enabled for iPhones, allowing any publisher to instantly distribute an app as soon as it is published, directly to smartphones, free from the constraints governing acceptance to native app stores. Instant Apps are distributed through vanity URLs and do not require approvals. GENWI is pioneering off-the-shelf technology using HTML5 & Web Toolkit.