AppWatch: A look at what publishers are launching in mobile apps
The app, the release continues, "creat[es] a new platform for collaboration, and real-time 3-D modeling capabilities." Metropolis plans to keep working with Urbasee to integrate the technoogy into future covers and editorial features.
The model profiled on the cover was a creation of architectural firm Grimshaw, which partnered with the magazine to bring the technology to the October 2012 issue. "[The mobile tool] is revolutionizing how architects present their projects to clients and ... [the] press for publication purposes," Taylor said. In other words, a win-win for design firms and publications looking for compelling art.
- Kara Robart and James Sturdivant