Everything we create at Publishing Executive -- the magazine, newsletter, webinars, conferences -- at heart, is all about the content. At a more essential level, it's about the words we use to convey our message to you, the choices we make as to how we communicate. Words, thoughts, sentences -- all combine to provide quality content.
Something I read in one of our stories this month spoke to me about this. In an interview (p. 11), Andrew Seibert, chairman of the Custom Content Council, says, "Everybody's talking about content right now. . .brands want to talk to audiences in a meaningful way."
That is indeed how we feel: we want to speak to you in a meaningful way. We care deeply and more than anything about content. Sure, we report on a range of issues, and we strive to bring you the latest on technology, business strategy and other important business news and tools. And we work hard to stay cutting edge with our own technology, using augmented reality and producing digital editions of our publications. We are diversified: our daily e-newsletter Publishing Business Today, and our annual conference, the Publishing Business Conference & Expo, which is coming up on September 23rd to the 25th, are two examples. But without our great content, it's meaningless.
And speaking of content, this month we've got some great articles for you. Bo Sacks waxes poetic in his newly-renamed column "Media Intelligence." Samir "Mr. Magazine" Husni provides an in-depth look at how we can stem the decline in newsstand sales. We bring you case studies on how some magazines are extending their brands into new media formats, and our regular City Spotlight feature visits Des Moines, home of Meredith and other venerable magazine publishers. And our cover story takes a look at the relatively new phenomenon of hyperlocal news.
I'm particularly pleased to welcome our new staff: senior editor Denis Wilson and associate/digital editor Ellen Harvey. Together, we all plan to continue having words, and seeking out and presenting you, our readers, with significant, high-quality content.
-- Lynn Rosen