See What Happens When Vendor-Hosted Events Go Bad. Real Bad.
A lot of publishers are increasing their event revenue these days. And some face competition from advertisers that are launching their own events to cut out the middleman. But a lot can be said for editorial curation of events and holding quality content above a marketing message. Take a look at this presentation from the Adobe MAX Conference, hosted last week in San Diego, and see what happens when marketing fever takes over. The Next Web skewers this cringe-worthy misstep even further here.
what the fuck did I just watch pic.twitter.com/T6IK9zrqWG
— juan buis (@juanbuis) November 3, 2016
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.