Seventeen Magazine Goes Mobile
Content from Seventeen magazine is now available in mobile format to Verizon Wireless customers, Hearst Magazines Digital Media announced on Wednesday. Seventeen Mobile joins Hearst’s CosmoGIRL! on Verizon Wireless’ Mobile Web 2.0 service.
Seventeen Mobile features polls, Q&As and quizzes, in addition to providing weekend ideas such as movies to see and books to read.
“We know that teens use their wireless phones not only as communication devices to make calls or send messages, but as mobile companions,” says Ann Shoket, editor in chief of Seventeen. “They take their phones with them everywhere, and Seventeen will be there with them, providing everything they want to know about trends, offering expert advice and asking for their opinions too.”
Chuck Cordray, vice president and general manager of Hearst Magazines Digital Media, says Seventeen’s mobile initiative is an extension of the company’s desire to reach its audience through multiple channels. “Seventeen is the leading teen magazine in America, and we want to be everywhere our readers are,” he says.” The mobile site is the newest platform for our branded content, and Verizon Wireless’ Mobile 2.0 service will help us reach our audience in new ways that align with our readers’ busy lifestyles.
ESPN also announced a partnership with Verizon Wireless this week, in which it will resurrect Mobile ESPN on the cellular phone service provider’s network. ESPN had shuttered its mobile operations after its venture to sell its own cell phone service fell short of expectations last fall.