Seventeen.com Unveils A Makeover
(Press Release) NEW YORK - June 30, 2010 — Hearst Magazines Digital Media today announced the relaunch of Seventeen.com. The new site multiplies the power and reach of the iconic brand that has been the teen girl's fashion and beauty authority for 65 years. The upgraded website gives the teen consumer the power to access and share information with friends anywhere she is and everywhere she goes. The redesign will include more impactful visuals, improved navigation and will put a greater emphasis on video, which has been integrated into every page. Expanded sponsorship and content integration opportunities allow advertisers to participate in the conversation and deepen their relationship with the Seventeen reader.
"The new Seventeen.com is key to our mission of 'Seventeen Everywhere,'" said Ann Shoket, Seventeen's editor-in-chief. "We've redefined the way we communicate with our girls. Whether it's to our 13 million readers through the pages of our magazine, updates to our 200,000 Facebook fans, 80,000 Twitter followers or via the one million girls who have already downloaded our iPhone app, wherever and whenever our readers are they can connect with the crazy delicious fun of Seventeen."
Some of the core features of the new site include:
Social Media Integration - Facebook Open Graph has been integrated into the site allowing readers to easily share content with their friends, which will help to drive more unique visitors and page views. Seventeen.com is also partnering with Meebo. Meebo technology will allow readers to drag and drop their favorite content and share their Seventeen.com experiences with all of their friends via the Meebo Bar that follows them across the site. The Meebo experience allows users to connect with their 'buddies' across their favorite social media networks, such as Facebook or AIM, and share and discover content across the Web.
Expanded Video Content - New fashion, beauty, college and celebrity video content launched with the site redesign, allowing video to be even further integrated into the site experience. Video will surface along with content throughout the entire site making it much easier for visitors to find and view video as it relates to editorial features. Advertisers will also be able run pre- and/or post-roll ads with each video.