Seventeen.com Unveils A Makeover
(Press Release) NEW YORK - June 30, 2010 — Hearst Magazines Digital Media today announced the relaunch of Seventeen.com. The new site multiplies the power and reach of the iconic brand that has been the teen girl's fashion and beauty authority for 65 years. The upgraded website gives the teen consumer the power to access and share information with friends anywhere she is and everywhere she goes. The redesign will include more impactful visuals, improved navigation and will put a greater emphasis on video, which has been integrated into every page. Expanded sponsorship and content integration opportunities allow advertisers to participate in the conversation and deepen their relationship with the Seventeen reader.
"The new Seventeen.com is key to our mission of 'Seventeen Everywhere,'" said Ann Shoket, Seventeen's editor-in-chief. "We've redefined the way we communicate with our girls. Whether it's to our 13 million readers through the pages of our magazine, updates to our 200,000 Facebook fans, 80,000 Twitter followers or via the one million girls who have already downloaded our iPhone app, wherever and whenever our readers are they can connect with the crazy delicious fun of Seventeen."
Some of the core features of the new site include:
Social Media Integration - Facebook Open Graph has been integrated into the site allowing readers to easily share content with their friends, which will help to drive more unique visitors and page views. Seventeen.com is also partnering with Meebo. Meebo technology will allow readers to drag and drop their favorite content and share their Seventeen.com experiences with all of their friends via the Meebo Bar that follows them across the site. The Meebo experience allows users to connect with their 'buddies' across their favorite social media networks, such as Facebook or AIM, and share and discover content across the Web.
Expanded Video Content - New fashion, beauty, college and celebrity video content launched with the site redesign, allowing video to be even further integrated into the site experience. Video will surface along with content throughout the entire site making it much easier for visitors to find and view video as it relates to editorial features. Advertisers will also be able run pre- and/or post-roll ads with each video.
New Quiz Tool - More than 10 million quizzes are taken across the Hearst Magazines Digital Media Teen Network comprising Seventeen.com, Cosmogirl.com, http://www.Teenmag.com and Misquincemag.com. The Hearst Teen Network ensures that we reach every girl, with every interest at every stage of her teen life. The new quiz tool enables users to share their results with friends over social networks. Advertisers will also be able to sponsor entire quizzes, specific questions and/or final results, further integrating their message into one of the key editorial features on the new site.
Celebrity News and Gossip Hub - The site includes over 100 celebrity topics pages that offer extensive news, video content and images of hot, young celebs. As a brand known for discovering teen celebrities, the new http://www.Seventeen.com will be the place to find out about them before they make it big and follow them after they go mainstream.
"Seventeen.com dominates in the teen digital space and has powerfully integrated its content across multiple platforms, because that is what our site visitors and advertisers demand," said Kristine Welker, vice president of sales and marketing for Hearst Magazines Digital Media. "The way young women are interacting with media is changing daily and our digital team is on the forefront of ensuring that these users have the tools they need to access and share information whenever they want and wherever they are."
Seventeen is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com) and the first Seventeen branded iPhone app, Seventeen Fashion Finder. In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is the leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC, Dec. 2009) and reaches 73 million adults (MRI, Fall 2009).
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst's magazine brands and other sites which serve the company's consumer audience. The unit has launched, re-launched or acquired 24 Web sites and 10 mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; and teen sites MisQuinceMag.com and RealBeauty.com. Hearst Digital has also acquired Q&A platform Answerology.com; teen sites eCRUSH.com and eSPIN.com; social shopping site Kaboodle.com, and consumer health site RealAge.com. Currently, Hearst Magazines has eight iPod applications; all of its titles are available on the iPad via the Zinio application; and, this summer, Popular Mechanics will launch its own iPad application, followed shortly by Esquire and six other leading Hearst brands.