Sheila Robinson: Dedicated to Serving Women in Business
Executive Insights: Your approach is partially grounded in mentoring. How does this affect the way you design the products you offer?
Robinson: We focus on solution-based editorial and programs. We want our customers to gain knowledge and insight into how to better themselves. We have had to turn editorial away because it was not focused on the positive. We can choose to be a part of the problem, or a part of the solution—and we choose to help our readers focus on solutions.
Executive Insights: In your events and publications, you don't shy away from issues of culture, faith and personal well-being. Why do you believe addressing these issues should be a part of what you offer women in business?
Robinson: Our events and publications are for women of all races, cultures and backgrounds. We help each other to understand our differences and celebrate our uniqueness. According to Dr. Maya Angelou, 'We are all more alike than unalike.' When we get to know one another, we realize this. Women are great leaders and have the ability to influence positive change in their families, communities, our country and world.
We also respect our readers' differences, by making sure our editorial is focused, but general enough for everyone to receive the point, without being offensive to anyone.
Executive Insights: What is your fastest growing product segment?
Robinson: At this time, our live events. Our conferences generate a ton of excitement and education. Word of mouth is the fastest PR and the success of our events has spread globally. We are also working on webcasting so that those unable to attend can experience these events virtually.
We have learned that networking and physical contact has a major impact on women by the way they go back into their jobs and businesses empowered to succeed and do more!