Sheridan Magazines Offers Virtual Publisher®, A Cloud-Based Production & Management Tool
Hunt Valley, MD – Sheridan Magazines is pleased to present a powerful new service to the marketplace, developed by Blanchard Systems Inc. and fully supported through Sheridan Magazines’ Digital Services Team.
Virtual Publisher® is an online publishing production system that empowers publishers to effectively plan, create, collaborate, and approve all elements of a publication’s multichannel production – for print, web, mobile, and tablet access.
Four major modules comprise Virtual Publisher:
- Planning – easy-to-use layout and planning tools for both print and mobile publications.
- Editorial – Story synchronization through Adobe® InDesign®, definition and management; editor approval; finished page / folio delivery.
- Layout – import/export; flatplan creation; online ad-to-editorial “stitching”; ad-to-editorial ratio tracking; paper stock/weight/trim management; online dummy generations, versioning and A/B splits.
- Advertising – full integration to SendMyAd® online ad submission /verification portal; ad booking integration for digital IOs.
Virtual Publisher seamlessly connects editorial, advertising, traffic, premedia, and digital departments into a single real-time project management, production, and delivery portal. This unique integration not only streamlines production time, but can extend advertising deadline windows, thus providing additional revenue opportunities.
Charles Blanchard, CEO of Blanchard Systems stated, "We are very excited that Sheridan will be marketing Virtual Publisher to their publishing customers. We have been working closely with Sheridan for over a year on Virtual Publisher and their input to the development process has been invaluable.”
Harry Wilson, Digital Services Manager at Sheridan Magazines, commented: “We are extremely proud to be a premier partner in the launch of Virtual Publisher. Having consulted on the development of the system, we are positive that it will dramatically improve the way magazine publishers manage the production of print and digital content going forward.”
About Blanchard Systems
Blanchard Systems, Inc. is a computer systems integration and software development company serving the graphic arts, publishing, printing, advertising agency and brand management industries for the past 16+ years.