Sports Illustrated Brings Swimsuit Franchise to Mobile With 'SI Swimsuit" for iPhone

SI partnered with Azuki systems to create the mobile application and after this initial launch on iPhone, the application will be available for both the Blackberry Storm and Bold in August 2009.

"We are delighted to be working with SPORTS ILLUSTRATED on this application," said Jim Ricotta, CEO of Azuki Systems, a developer of interactive mobile media services and software. "The SI SWIMSUIT 2009 app is a one-of-a-kind combination of gorgeous imagery and video with useful information for the sports fan. It is a standout example of how compelling mobile experiences can be created when great content comes together with great technology."

About SPORTS ILLUSTRATED
SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by SPORTS ILLUSTRATED, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and www.SI.com, the magazine's 24/7 sports news website that delivers more than 150 original stories to its users each week. The SI franchise also includes SPORTS ILLUSTRATED KIDS (www.sikids.com), a monthly magazine targeted to kids age 8 and up; GOLF MAGAZINE and www.Golf.com; www.FanNation.com, a social networking and sports news aggregation platform; www.SIOncampus.com, a website dedicated to college sports and the college sports lifestyle; SI PRESENTS the magazine's specialty publishing division; as well as SI BOOKS, SI PICTURES, SI PRODUCTIONS, SI DIGITAL and SI EVENTS. Founded in 1954, SI is a division of Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner.

About Azuki
Azuki offers a software service for media companies to deliver a new generation of mobile websites and applications. Azuki powers high quality video, rich community features, and compelling true-to-brand consumer experiences. With Azuki, content providers scale on proven infrastructure and extend desktop services seamlessly across the mobile web. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry's most successful companies. For additional information, please visit www.azukisystems.com or call 1-978-844-5100.