SI Tests Digital Editions
SI Tests Digital Editions
Sports Illustrated began promoting the 2006 version of its popular annual “Swimsuit Edition” with its first-ever digital magazine preview.
SI worked with Texterity, a provider of digital magazine editions, on the multimedia project that included movies, slide shows and high-quality photographs available to be viewed through a Web browser. Downloads were not required to view the digital edition.
The preview was made available by SI in the week leading up to the “Swimsuit” issue’s release.
“We created the ‘Swimsuit’ digital edition as a tool to support our subscription programs,” says Bob Kanell, director of operations for Sports Illustrated. “Texterity did a nice job delivering the editorial vision for this project.”
“The SI digital preview edition illustrates how digital editions will expand the impact of magazine advertising and promotional campaigns,” says Martin Hensel, president of Texterity. “Texterity digital editions extend the reach of magazines and can fully integrate advertiser video, Flash and other Web resources, as well as sales literature and catalogs. This is powerful for readers and advertisers, and I think it will start driving significant advertising dollars in the not too distant future.”
Billboard, MSN Launch Latino Music Web Site
Billboard, a weekly music magazine publishing music charts and industry news, has teamed up with MSN to launch the Spanish-language Latino music Web site, www.Billboard.Latino.MSN.com. The Web site is the first of its kind, delivering music news, artist biographies, Billboard charts and coverage of the Billboard Latin Music Conference & Awards to Latin music fans.
The Web site will also feature articles from Billboard magazine and Billboard.com translated into Spanish, artist interviews, press releases, photos, and the weekly “Hot Latin Songs” and “Hot Latin Albums” charts.
“We’re extremely excited about our collaboration with MSN,” says Scott McKenzie, group editorial director for Billboard Information Group. “Billboard.Latino.MSN.com will give Latin music fans access to Billboard’s expansive resources, and we’re thrilled to be at the helm as the Latin music market continues to flourish.”
Peter Li Inc. Adds Personnel to Its Magazine Division
Peter Li Inc., a national educational publishing and media company serving the K-12 public, private and higher education markets, has brought on Cullen W. Schippe to serve as associate publisher and executive editor for Today’s Catholic Teacher and Catechist magazines. The company has also promoted Jane Radenhausen as the magazines’ publishing director.
Schippe, a 36-year veteran in Catholic educational publishing, has held positions with Franciscan Communications, Tabor Publishing (now RCL), Benziger/Macmillan/McGraw-Hill and Pflaum Publishing.
“I’m very excited by this new challenge,” says Schippe. “I look forward to building upon what has been most successful about Today’s Catholic Teacher and Catechist magazines, and looking for new ways to build alliances and partnerships within the communities they serve.”
Radenhausen most recently served as the magazines’ East Coast regional manager and draws upon nine years of sales and marketing experience.
“Cullen and Jane will join forces to oversee the renewal and expansion of these two flagship publications,” says Bret D. Thomas, president and publisher of Peter Li Education Group. “These appointments demonstrate our commitment to the education community, and allow us to specifically expand and improve our service to Catholic education in the parochial school and in the parish ministry of catechesis.”