Social Media: Everybody’s Doing It
Twitter also allows you to segment the people you follow. For example, if you follow 500 people, you may want to follow them on different levels. Creating a list of people you should check in with and retweet is a great way to stay organized and on top of your social media presence.
"The more you get involved with social media websites, you realize that some people are very active, very smart and very connected, and hopefully they'll return the favor," Blank says. "When they are aligned to what you want to do, you want to support them."
Don't be afraid to spend time sharing articles from other people as well as your own. The more you share, the higher the likelihood your name and mission will appear in the cyber-world.
3. Avoid the mundane.
Most people can check on their RSS feeds to get a rundown on the weekend's headlines. Some people think of their social media sites as a medium to inform people. According to Blank, it is a lot more than that: In order to make your posts stand out, you have to add personality.
"People can't engage with a headline," Blank says. "If you're not there as a person trying to engage people, it's going to be treated as another news feed where you'll get some followers, but they won't do much."
Aside from streamlining headlines, many people make the mistake of repeating themselves over and over again; find new and creative ways to get your message out.
A lackluster social media presence usually results from staid content, Henley says. It's important to mix things up.
"If it's lackluster, it's probably boring," she says. "Let's take Facebook as an example. Make Facebook about your customer, not about your business. If the content you have on Facebook reads and feels a lot like the content you have on your website, it's time to shake things up. Try polls, photo contests, asking questions, etc. [as ways] to wake your community up."