Guest Column: Solve More, Sell More
It is amazing what you can learn, and the insights provide me with even more creativity the next time this client approaches me with a problem that needs a solution. It opens my mind to think: What assets might we offer around this kind of challenge that would supplement or build on this kind of program?
In other words, the next time I want to sell more by solving more.
Jeannine Shao Collins is Chief Innovation Officer at Meredith 360, the marketing solutions division of the Meredith National Media Group focused on building brands for clients and customers using the company's broad portfolio of print, digital, broadcast, mobile and social assets.