Source Interlink Media merges Sound & Vision and Home Theater
Combining two leading brands to form an electronic entertainment powerhouse
EL SEGUNDO, California (July 22, 2013) - Source Interlink Media (SIM) today announced it will combine the two most powerful print/online media brands in the home technology space, Home Theater and Sound & Vision, to create one powerhouse consumer brand dedicated to the full universe of electronic entertainment equipment.
The new combined print magazine will retain the auspicious Sound & Vision name, and will be published ten times a year, following the original publication schedule for Home Theater.
In explaining the decision behind joining the brands under the Sound & Vision banner, SIM Executives cited the recent evolution of the home and portable electronics categories in which sales of non-traditional audio/video products, including soundbars, wireless streaming speakers, high performance headphones, and computer audio gear have exploded and joined traditional A/V components in a vibrant, new marketplace. “Utilizing the all-encompassing Sound & Vision name allows us to more easily address the new ways in which people are consuming their entertainment” stated Keith Pray, Publisher, Sound & Vision.
Additionally, Pray noted that advertisers will enjoy benefits as a result of the combined brand, among them a strong print circulation and a growing digital, interactive version of the magazine.
Rob Sabin, currently Editor-In-Chief of Home Theater, and a former Sound & Vision Executive Editor, will guide the revamped Sound & Vision starting with the October 2013 issue. The issue will boast an exciting, modern redesign; new features; and a line-up that preserves the best elements of both magazines. “Bringing these two entities together now has the effect of putting virtually all of the industry’s most noted experts in one place,” Sabin said. “We will be ramping up our product review program to cover more gear across a wider range of categories, and under the Sound & Vision name we can broaden our audience while we continue to support the serious audio/video enthusiast with the depth of coverage they’ve come to expect from Home Theater.”
About Source Interlink Media:
Source Interlink Media, LLC is the premier source of special interest media in the United States. With more than 75 publications, 100 Web sites, 800 branded products, 50+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, home theater and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.