How Source Interlink Media Revved Up Audiences
INBOX: Will the themed issues be linked to social networking sites, blogs or other means of furthering the conversation?
EVANS: Yes. There are several blogs in progress and readers are being urged to sign up to carinitiative.com and semasan.com. Both of these sites will remain active with updates on legislation that impact the industry. In addition, all websites for all 50 plus magazines will have a button taking people to a place they can register to vote.
INBOX: Is this is the first time you've run a campaign like this in your magazines? If so, why is now an especially critical time for automotive hobbyists to be aware of what's happening on the state and federal level?
EVANS: We ran a cover in Hot Rod back in 1984 featuring a similar theme, but we have never done anything like this in terms of scale. Now is a critical time for our audience to get involved on a state and federal level because the government has become increasingly regulatory minded. Often times, even a well intended bill can have unintended consequences that can be damaging to the car hobby. Today, there are hundreds of these bills being floated daily and the hobby and the enthusiast aftermarket industry needs to pay attention or risk losing it all, and that includes enthusiast media.