Spanfeller Media Group Launches Site Targeting Active Lifestyle Market
“What is unique is that this site will be all encompassing,” said Rasmus. “Whether they are weekend hikers or lifelong triathletes, we are creating a valuable and inspirational resource for consumers who are passionate about being active.” said Rasmus. “The name eKADIA updates the mythical land of Arcadia — a place of natural, unspoiled beauty — for the digital world. eKADIA will be a destination for active people who want to challenge themselves, be inspired, and live life to the fullest."
*eKADIA is a working title.
About Spanfeller Media Group
Founded in June 2010 by Jim Spanfeller, the Spanfeller Media Group brings media into the digital age through premium subject-specific content. Its first site, The Daily Meal launched in January 2011 and already is among the largest food sites on the Web. eKADIA is the second vertical content site of the venture-backed company.