Spectrum 2001 Day One
TUSCAN, AZ—Against a backdrop of picture perfect mountains, flowering cacti and palm trees, the 24th annual SPECTRUM conference was in full swing Sunday with its first full day of conference sessions. The conference attracts top professionals from all segments of the industry--advertising, creative, prepress, production and manufacturing. But it is not solely the caliber of speakers and attendees the conference attracts that makes SPECTRUM notable. The key to the show's success is the open forum it provides for industry professionals to openly discuss current and future issues of importance in an attempt to better the industry. From Gary Cosimini's opening keynote to the day's final session, attendees were encouraged to ask questions. Cosimini, business development director for the cross media publishing group at Adobe, gave thoughtful answers to those curious about how InDesign would make inroads in the industry. No question or comment was off-limits, resulting in an insightful conversation between Cosimini and the audience.
After the spirited keynote, the day featured a full day of educational sessions. "Total Process Digitization: What Lies Ahead?" focused on what it really means to be totally digital. Moderator Jeff Peterson, Quebecor World's senior vice president of e-business, commenced the discussion by saying that the pieces of the workflow have been digitized, but the workflow itself has not been integrated, hence the digital revolution has not begun. Peterson then pondered the larger picture of horizontal and vertical integration, setting the stage for Nicky Milner, CTO, Que-Net; Frank Felker, President, Document Planet; and Stanley Rosen, Manager of Product Marketing, CreoScitex.
While each presentation offered a different perspective, all three panelists stressed the importance of, and the need for, control. Following a working lunch, the first session of the afternoon focused on desktop proofing and softproofing. The panel was quite well-rounded in that it offered representation from the areas of consulting, printing, vendor support and production.