Sports Illustrated and Turner Sports Form New Digital Partnership
Turner Sports brings renowned digital media capabilities and has successfully partnered with leagues to create compelling fan experiences and businesses. SI.com and Golf.com complement Turner Sports' robust digital portfolio it manages, which includes the NBA Digital portfolio, NASCAR.com, tbs Hot Corner on MLB.com, PGATOUR.com and PGA.com, as well as a strategic relationship with Yahoo! Sports. In addition to its digital portfolio Turner Sports broadcasts a number of events year round on TBS, TNT and truTV, including the NBA, MLB, NASCAR, the PGA Championships and, beginning in 2011, the NCAA Division I Men's Basketball Championship.
The Sports Illustrated Group's award-winning journalism powers a media company that includes Sports Illustrated, Golf Magazine, SI Golf Plus, SI Presents, SI Kids, SI International, SI Books, SI Mobile, SI Swimsuit, consumer products and experiential marketing. Earlier this year, Sports Illustrated was named to Adweek's list of the industry's hottest brands. Also in 2010, SI.com received a National Magazine Award for its NFL coverage, Editor & Publisher named SI.com the best sports website with over 1MM unique visitors and SI.com was a Webby Award finalist in the category of best sports website. The partnership with Turner Sports creates numerous opportunities to leverage these properties across a broader audience.
Time Inc., a Time Warner company, is a world class branded content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country's largest consumer publisher. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five, who are online, visits a company web site (more than 52 million monthly unique visitors). Time Inc.'s popular brands and successful franchises extend to online, television, mobile devices, events and branded products.