Stipple and PEOPLE Introduce Real-Time Shopping Inside Red Carpet Photos for the Critics' Choice Movie Awards
LOS ANGELES, CA--(Marketwire - Jan 9, 2013) - Stipple today announces a new interactive dimension to the red carpet images from the Critics' Choice Movie Awards (CCMA). In partnership with PEOPLE, fans can explore and shop the 'Films and Fashions' of the red carpet through PEOPLE.com's coverage of the Critics' Choice Movie Awards. Stipple's interactive technology will enable fans to learn more about the stars, their films, and styles. The Critics' Choice Movie Awards will be held on Thursday, January 10, at 8pm EST. The red carpet pre-show begins at 6pm EST.
For the first time, many red carpet items will be accurately available for purchase, in real-time, during the program. As part of an exclusive partnership, PEOPLE.com will publish live, Stipple-tagged photos in its style channel and tweet interactive images to their millions of followers.
"We're thrilled to incorporate Stipple's interactive images into our red carpet viewing experience for the Critics' Choice Movie Awards," said Janice Morris, Managing Editor, PEOPLE Digital. "Stipple provides engaging content and shopping directly inside photos. This partnership helps to bring red carpet images to life in real-time and opens up new opportunities for fans to be a part of the red carpet experience."
"The red carpets have long been 'the' place for brands to spotlight new styles with high-profile celebrities," said Rey Flemings, founder and CEO, Stipple. "For consumers, it's frustrating to see a great item or style only to not be able to discover specifics about the products. Stipple and PEOPLE place all the relevant information immediately at consumers' fingertips."
For publishers, using Stipple'd images is easy and free. For brands, they share their product image catalog with Stipple, which analyzes the images and places the appropriate tags everywhere these images appear online. Interactive images can be distributed directly into the Twitter stream, and shared on Pinterest and across the web.