If it isn't broken don't fix it.
Crain Communications Inc. decided to continue its relationship with Quad/Graphics Inc. signing the Sussex, Wis., printer to a seven-year, $35 million contract extension. Quad/Graphics will print Crain's weekly business publications, Advertising Age, Television Week, Business Insurance, and Automotive News, and a monthly business-to-business publication.
"Crain is pleased to extend its partnership with Quad/Graphics," says Bob Adams, group vice president of Crain Communications. "We look forward to the benefits of new technology, reduced cycle times and other value added enhancements that Quad's continuous improvement efforts provide."
The contract calls for Quad/Graphics to print 15 million tabloid-size Crain magazines a year at its Sussex plant. The web offset facility's saddle-stitching equipment is capable of handling the concurrent production of Crain's multiple weekly titles, according to a Quad/Graphics press release, while holding down distribution costs for Crain.
"For the past seven years, Crain has capitalized on the many benefits of our high-tech manufacturing platform, and we look forward to building on that relationship over the next seven years," says Quad/Graphics CEO Thomas A. Quadracci. "[Our] improvement is made possible through clients like Crain who embrace the technology we offer and continually strive to push the process to the next level."
Quad/Graphics' ability to produce a special edition of Television Week was a contributing factor that led to Crain offering an extension. The June 2 edition featured nine compact disks, one in a plastic carrier inside each cover wrap, and eight CDs tipped onto a 12-page insert bound into the center of the publication.
"Our advertising clients are consistently more demanding in terms of quality and finding unique and innovative ways to reach their markets," Adams says. "Quad was able to accommodate this very complex mechanical operation in conjunction with maintaining the production schedules vital to our timely editorial content and the critical on-time delivery to our readers."