Publishing Executive, along with its sister publication Book Business (for the book publishing industry), commissioned Accelara Publishing Research to conduct the “Best Publishing Companies to Work For” study. Based on survey data, companies were assigned as magazine publishers (eligible for the “Best Magazine Publishing Companies to Work For” study), as book publishers (eligible for the “Best Book Publishing Companies to Work For” study), or as both (eligible for both studies).
Who Could Participate?
Participation was open to all magazine and book publishing company employees. Invitations were sent via three e-mail blasts to
Publishing Executive and Book Business readers with e-mail addresses on file. Respondents were encouraged to forward the invitations to colleagues. Advertisements were placed in the Publishing Executive Inbox and Book Business Extra e-newsletters, and on PubExec.com and BookBusinessMag.com. The study was announced in one issue each of Publishing Executive and Book Business. Additionally, several industry organizations announced the study to their members, and several industry bloggers announced it to their audiences.
What Data Was Collected and How?
Respondents were invited to complete a 5- to 10-minute online survey hosted at AccelaraResearch.com. (Separate online surveys were hosted for readers of Publishing Executive and Book Business.) The survey included:
1. Fifty employee-satisfaction and workplace attributes, rated on a five-point scale.
2. Whether respondents considered their company a “great place to work,” followed by questions asking respondents to explain why or why not.
3. Open-ended questions in which respondents were asked to explain the best thing about working for the company and what should most be changed to improve work life at the company.
4. Respondent and company data, including age, gender, job classification, primary publishing products and company size.
5. Opportunity to nominate employer as one of the “Best Publishing Companies to Work For” (if companies were not nominated, they were excluded from the study). Companies were required a minimum of three respondents to be included.
Related story: A Closer Look at the Top Companies