Press Release: Stylebistro Drives Audience Growth at Livingly Media
New York, NY (September 30, 2013)-While fashion sites everywhere are monitoring the trends of fall, StyleBistro is creating trends of its own. Through its enhanced digital offerings, the fashion, beauty and celebrity style hub published by Livingly Media enjoyed tremendous audience growth over the past several months, with the site's total global audience increasing by over 50 percent since the spring.
More than 8 million people now read StyleBistro, accounting for over 150 million pageviews in August 2013 alone. According to comScore Media Metrix, StyleBistro now ranks fifth in terms of largest unique audiences in the style/fashion/beauty category in the United States and second in terms of most pageviews, a number nearly double that of all of Hearst's fashion and beauty titles combined. Additionally, over two million readers now use their mobile devices to access StyleBistro's engaging content and visuals-over four times the mobile audiences of most fashion and beauty publications.
"Improving our mobile experience has been a big focus for us in 2013," said Tony Mamone, co-founder and CEO, Livingly Media. "For Gen-Y women, smartphones are quickly replacing magazines, and even desktops and laptops, as the go-to source for news, entertainment and style inspiration. We're thrilled to see that readers are responding so favorably to StyleBistro's new mobile design."
StyleBistro recently redesigned its site navigation to make it easier for readers to find new and featured content across multiple categories including fashion, beauty, hairstyles, and trends. Additionally, the site released a new mobile slideshow feature to help audiences seamlessly navigate some of StyleBistro's best pictures and celebrity fashion credits while on the go, and also launched a weekly franchise that details the most stylish celebrity photos on Instagram. Known for its endless library of fashion credits and photo galleries, StyleBistro expanded its celebrity fashion coverage to over nine thousand different celebrities including actresses, musicians, and models. The site is also home to the ever-popular namesake 'StyleBistro Awards,' which in 2013 garnered over 100,000 votes.
In addition to StyleBistro, Livingly publishes two more top comScore performers-Zimbio, a top ten destination for entertainment and celebrity news, and Lonny, a top 20 property in the home category. Earlier this year, traffic to Lonny's site, which was redesigned and migrated to Livingly's proprietary content management system, grew from 250,000 visitors to over 1.25 million per month, and total pageviews increased from 10 million to over 40 million per month.
Launched in July 2010, StyleBistro.com quickly rose through the ranks to become one of comScore's Top 10 fashion, beauty and style sites. Its editorial team reports on the latest news, trends, and celebrity looks for a diverse audience of trendsetters, beauty addicts, and fashionistas. StyleBistro is part of the Livingly Media, Inc. network, which boasts sites that span the categories of fashion, beauty, celebrity, home, entertainment, and more.
About Livingly Media, Inc.
Livingly Media (http://www.livingly.com) is an online media company that reaches a global audience of 25 million monthly readers across fashion, beauty, celebrity, home, lifestyle, and entertainment. Livingly owns and operates three sites: Zimbio.com, comScore's #7 Entertainment News site, StyleBistro.com, comScore's #5 Fashion, Beauty, and Style site, and Lonny Magazine, an online home decor publication acquired by Livingly in July 2012. Professionally produced content combined with an at-scale publishing platform have driven strong growth and exceptionally high user engagement. Brands are connected with this deeply engaged and influential audience through high impact media placements and innovative content integrations. The company, which was founded as Zimbio, Inc. in 2006, has offices in San Carlos, Calif. and New York City and is venture-backed by Menlo Ventures, Great Oaks Venture Capital and Draper Richards.