Summit Business Media Buys Agent Media Corp.
Summit Business Media LLC, the New York-based provider of information to the insurance and financial communities, announced it has acquired Agent Media Corp., a database and marketing company for the life, health and annuity segments of the insurance industry. Terms of the deal were not made public.
Agent Media, headquartered in Clearwater, Fla., publishes Agent’s Sales Journal and Insurance Marketing, among others, and eProducer Connect, an extensive e-mail list of more than 1.6 million licensed agents and registered representatives.
“Agent Media is an important investment for Summit because it extends our footprint in the insurance industry with market-leading products that complement our existing product lines, particularly in the life, health and annuity segments,” said William F. Reilly, chairman and CEO of Summit Business Media and the founder of Primedia. “We will continue to make follow-on acquisitions as appropriate to support our growth strategy while also providing operating management with the resources and market overview to drive organic growth through new products, line extensions and alliances.”
Summit Business Media was founded in late 2006 and has made a number of acquisitions in its brief history, including purchases of Pfingsten Publishing, Highline Media and, earlier this month, Wicks Business Information.
“As we continue to add to our platform of high-quality products, Agent Media offers one of the most extensive databases available for the life insurance industry,” said Joe Bennett, Summit Business Media’s president. “The acquisition will enhance our existing product line in the life and health market by giving us a wider range of products and services that put life and health producers in touch with insurance companies and wholesalers.”
Editor’s Note: For more on this deal, don’t miss the August issue of Publishing Executive magazine (http://www.pubexec.com), in which “M&A Spotlight” will feature a top executive from Summit Business Media discussing the M&A strategies behind the company’s recent flurry of transactions.