Summit Business Media Buys WiesnerMedia’s Financial Group
Summit Business Media announced yesterday the acquisition of WiesnerMedia’s Financial Group of business-to-business media and marketing services, including Senior Market Advisor, Boomer Market Advisor, Benefits Selling and Bank Advisor magazines, and ProducersWEB.com, an online property serving insurance agents. The deals marks Summit’s fourth major acquisition since its formation in November 2006.
“This acquisition of one of the last significant independent financial and insurance publishers substantially increases our penetration of the life insurance and financial advisor markets, two of our core segments, while providing access to the benefits advisor market, one of the fastest-growing segments in the financial services marketplace,” said William F. Reilly, chairman and CEO of Summit.
Terms of the deal were not disclosed. WiesnerMedia was represented by Media Resource Group in the transaction.