Sunday Herald-Times Name Changes to Sunday Hoosier Times
Sunday-Herald Times, a newspaper in Bloomington, IN, changed its name to Sunday Hoosier Times. The newspaper expanded coverage between Indianapolis and Paoli with three new versions planned each Sunday. The newspaper expects readership to grow to 118,000 as the result of distribution in new counties throughout the state. Each local edition of the Hoosier Times is distributed with local news and sports. Advertisers also have the option of placing ads that reach the entire market or target specific zones. To coincide with the launch, the newspaper's Internet site is similarly being expanded for faster download time and easier navigation.